Case 63 OOH
Spotify Audio Series
The critically acclaimed global phenomenon is back
Challenge
During my time at ZEALOT, I had the privilege to tackle Out of Home (OOH) displays for Spotify‘s second season of their acclaimed audio series, CASE 63. These were to be showcased around New York's Times Square and Subway stations.
Given that the visual identity and key art were already provided, my role was to elevate the presentation through animation, ensuring absolute clarity and a seamless flow in messaging.
Role
Spotify wanted a captivating start to the animation, envisioning to a luminous stream with a wormhole effect. This was achieved through 3D stroke in Aftereffects. Each stroke was meticulously animated and strategically placed within the shot. The pulsing effect was set in Element 3D and blended in as an overlay to enhance the overall visual impact.
